Recently, TANWAN, a pop toy brand under Tanwan Inc. (hereinafter referred to as the “Company”, together with its subsidiaries and the PRC Operating Entity, the “Group”), entered into the “GARFIELD Family (加菲貓家族) IP License Agreement” (the “License Agreement”) with Chengdu Mowanka Culture Communication Co., Ltd. (成都模玩咖文化传播有限公司) (the hereinafter referred to as the “Chengdu Mowanka”). According to the License Agreement, Tanwan Inc. will obtain exclusive proprietary license to develop and sell GARFIELD Family IP trendy three-dimensional products across Greater China. Meanwhile, Tanwan Inc. and Chengdu Mowanka have reached a preliminary cooperation intention on the authorization of the design, development, adaptation of game products, and distribution and operation rights regarding the licensed subject of the GARFIELD Family IP. Together, they will build a GARFIELD Family IP ecosystem to enhance the IP's value through multidimensional development.
Garfield, the iconic cat character first created in 1978 by Jim Davis, the legendary American cartoonist, has evolved into a global classic IP with over 40 years of history. With over 300 million devoted fans and a market value exceeding $10 billion, this timeless IP continues to thrive across cultures. The summer of 2024 saw the global release of the animated film THE GARFIELD MOVIE, reigniting the IP’s popularity and commercial potential.
The Group’s successful acquisition of the exclusive distribution and operation license for the internationally renowned GARFIELD Family IP marks a significant breakthrough in its IP ecosystem strategic layout. Leveraging the worldwide influence and emotional resonance of GARFIELD Family, the Group will accelerate its expansion into the pop toy market, reaching diverse age groups and boosting international brand recognition. The IP’s traffic advantages and cultural influence will provide powerful support for the Group’s market promotion and user engagement in the pop toy sector.
Furthermore, the Group will leverage the GARFIELD Family IP to build a comprehensive physical product portfolio, actively drive IP content innovation and business synergy, and achieve two-way traffic diversion and value enhancement between its pop toy segment and core game operations. This strategy will further strengthen the Group’s core competitiveness in the digital entertainment sector. Capitalizing on the GARFIELD Family IP’s widespread recognition, it will also serve as a pivotal foundation for future cross-industry collaborations and the development of a pan-entertainment ecosystem.
In terms of pop toy business strategy, Tanwan Inc. consistently adheres to its “IP Ecosystem Strategy,” guided by the brand proposition of “Illuminating Daily Life with Creativity and Fun”. Through its pop toy brand TANWAN, the Group continuously drives the value exploration and presentation of game IPs. In 2021, TANWAN launched the IP “BRO KOOLI”, successfully entering the pop toy market. In 2025, TANWAN achieved strategic upgrades by introducing the experimental vinyl plush pop toy doll “CASHY BABY” and planning to launch the industry’s first crystal-element pop toy IP “LILIA ANGEL”. TANWAN has now signed an exclusive distribution and operation agreement for the three-dimensional version of the internationally renowned GARFIELD Family IP, gradually building a trendy IP ecosystem that covers everything from pop toy products to lifestyle pop creatives.
By establishing an IP value enhancement system that integrates “virtual–physical” interconnectivity, the Group will transform in-game characters and cultural elements into pop toys with market appeal. This approach not only extends the lifecycle of IP assets but also forms a cross-media, cross-consumption-scene ecological closed loop, enabling users to form deep emotional connections through tangible purchases.
Looking ahead, the Group will further develop its user-oriented IP ecosystem strategy, and continuously expand the innovative dimensions of its pop toy business. Committed to delivering IP derivative experiences with emotional warmth and cultural depth to global users, the Group will continue to spearhead the new wave of integration between digital entertainment and trendy consumption.