Recently, at the inaugural 2023 Environmental, Social, and Corporate Governance (ESG) Development Exchange Conference held in Beijing, ZX Inc.’s “Digital Countryside” public welfare initiative was successfully selected as one of the 2023 Outstanding ESG Cases. The forum, hosted by Securities Daily and co-organized by China Reform Consulting, was held under the theme of “Reshape · Build.” It brought together representatives from government research institutions, industry associations, financial institutions, listed companies, and the media to engage in in-depth discussions on topics such as “reshaping corporate value and building a China-specific ESG ecosystem.” The conference served as a platform for pooling wisdom and building consensus to jointly advance sustainable development.

In recent years, ESG has attracted growing attention across society, becoming one of the hottest topics in the capital market. On the one hand, regulatory policies are being rolled out at an accelerated pace, placing new requirements on enterprises to actively implement ESG principles. On the other hand, the financial market is increasingly embracing ESG, with a growing number of investors adopting it as a key benchmark for evaluating corporate sustainability. ESG is closely intertwined with the high-quality development of listed companies, creating a mutually reinforcing relationship. As a result, more listed companies are proactively adopting ESG practices to drive sustainable growth.

ZX Inc. takes a long-term perspective on ESG investment, setting ESG goals and formulating relevant strategies and measures. Rooted in Jiangxi, one of China’s major agricultural provinces, and carrying a distinctive “rural heritage,” it leverages its core capabilities as an Internet company to empower rural industries. Through the “Digital Countryside” Initiative supported by the Xu Liang Xing Hai technology platform, the company contributes to rural revitalization. Since 2020, the technology platform has provided strong digital support for the initiative. For instance, the instant food brand of ZAZA GRAY Chic Instant Food—originating from the company’s Tanwan Game—has introduced products such as Nanchang Rice Noodles and other specialty agricultural goods, using digital marketing and e-commerce channels to support farmers. Meanwhile, the proprietary technology platforms “Hetu” and “Luoshu” have been deployed to strengthen rural industries and advance the construction of digital villages.

Data shows that the ZAZA GRAY brand has achieved remarkable results under the “Digital Countryside” initiative. As of December 31, 2022, its monthly sales exceeded RMB 40 million, with annual sales surpassing RMB 270 million. By promoting the sales of specialty agricultural products, ZX Inc. has boosted incomes and created jobs for over ten thousand people, delivering tangible results in agricultural support and illuminating the path toward rural revitalization.

Looking ahead, ZX Inc. will continue to align closely with China’s carbon peaking and carbon neutrality goals, actively practicing ESG principles and enriching its exploration and application in the ESG domain. With determination and resilience, the company will keep driving high-quality corporate development while contributing fresh momentum to the sustainable and high-quality growth of China’s economy.