Recently, CNG released the 2024 Global Mobile Game Market Corporate Competitiveness Report. The report analyzed the development trends of key overseas mobile game markets in 2024, including the United States, Japan, and South Korea, and announced the list of the “Top 100 Global Mobile Game Companies by Revenue in 2024.” Leveraging its outstanding market strength, ZX Inc. (Tanwan Game) ranked among the Top 50.
According to the report, the global mobile game market in 2024 continued to rebound, with the market size increasing by 4.8% year-on-year to RMB 635.57 billion. The share of the Chinese mobile game market within the global market continued to expand, reaching 37.5%. Over the past two years, the growth rate of the Chinese mobile game market has consistently outpaced overseas markets. However, overseas markets remain a crucial focus for the strategic expansion of China’s gaming industry. Analysis of overseas mature products indicates that competitive pressures are significant, and user acquisition, content updates, and gameplay innovation have become key means for sustaining long-term operations.
Global Expansion and In-Depth Strategic Layout
Core Capabilities Empowering Diversified Products
In 2024, ZX Inc. (Tanwan Game) demonstrated strong market competitiveness. As of September 2024, the company had operated over 380 game titles, with a cumulative registered user base exceeding 600 million and an average MAU (Monthly Active Users) surpassing 10 million. ZX Inc. continued to strengthen its three core competencies—precision marketing, deep operations, and brand development—while deepening the long-term operation of leading classic IPs such as “Legend,” “Yulgang,” and “MU.” By continuously tapping into IP value and extending product lifecycles, ZX Inc. reinvigorates classic IPs through iterative updates.
The company is also actively developing premium games and exploring the potential of new IPs. ZX Inc. (Tanwan Game) has established close partnerships with several renowned IP copyright holders, including Yuewen Group and Tencent Video, leveraging a dual-engine model of “investment + collaboration” to consistently launch high-quality IP-based games. In January 2024, ZX Inc. (Tanwan Game) released the MMO mobile game “Soul Land: Shrek Academy” based on the popular “Soul Land” IP, which immediately ranked #1 on the App Store Free Chart and TAPTAP Hot Chart on its launch day. Meanwhile, the open-world adventure mobile game “Soul Land: Legend of Evil Slayer” also entered its testing phase, once climbing to the #1 spot on TAPTAP’s Android Game Pre-Registration Chart, with pre-registrations reaching 160,000.
With innovation as its core driver, ZX Inc. is actively expanding across multiple gaming tracks. At present, ZX Inc. (Tanwan Game)’s publishing portfolio covers SLG, Simulation, MMORPG, Card Games, Tower Defense Games, and casual mini-games. In June 2024, the company launched its first realistic animal exploration strategy SLG game, “Beast Lord: The New Land.” On its debut day, the game immediately ranked #1 on the iOS Free Chart.
ZX Inc. has been familiar with user needs and has taken multi-platform publishing strategy. Proactively integrating into platform ecosystems, ZX Inc. has accelerated its presence in WeChat mini-program games, with a portfolio that includes “City of Dragontrail,” “Tiny Troopers,” and “Aethria Gemini,” covering both hardcore and casual genres. In August 2024, the multiplayer fast-paced casual battle mobile game “Tiny Troopers” launched its open beta, adopting a multi-platform publishing model (mobile game + mini-program). On its debut day, it immediately ranked #1 on the iOS Free Chart and climbed as high as #4 on the WeChat Mini-Game Grossing Chart.
In terms of global operations, ZX Inc. continues to advance its dual-engine strategy of “global publishing + local cultural adaptation,” achieving remarkable results in overseas markets. To date, the company has published and operated more than 30 games across Chinese Hong Kong-Macau-Taiwan, Europe, North America, Japan, South Korea, and Southeast Asia, with an additional 17 titles in reserve. In November 2024, ZX Inc. launched “Yulgang: Return” in Thailand. Upon release, the game swiftly rose to the No. 1 position on both the App Store Free and Top Grossing charts, as well as the Google Play Free and Top Grossing charts.
AI Industry Deployment
Building a Deeply Integrated “Game + AI” Ecosystem
ZX Inc. (Tanwan Game) actively pursues a digital intelligence strategy, placing high importance on the application and innovation of AI technology in gaming, and regards AI as the core driver for enhancing player experience. Following a “self-research + investment” dual strategy, the company is expanding its AI industry footprint.
ZX Inc. has independently developed the Hetu System, Luoshu System, and the X Intelligent Marketing Platform, which leverage AI-driven analytics and precision marketing to enable efficient execution in game promotion, user acquisition, and operational optimization—driving the company’s digital transformation. Meanwhile, ZX Inc. has also integrated the domestic large language model DeepSeek with its content systems for vertical scenario applications, empowering game design, publishing, operations, and development with new momentum. In June 2024, ZX Inc. (Tanwan Game) established its Hong Kong-based subsidiary Yuanda Future, dedicated to AI applications in the gaming industry. In February 2025, Yuanda Future signed a cooperation memorandum with Hangzhou Kaixing Network Technology, a subsidiary of Kingnet, with plans to jointly invest in Jiyi AI, promoting the application of AI large models and intelligent engines in gaming.
Through independent R&D and sustained investment, ZX Inc. (Tanwan Game) has already integrated AI technology into multiple core gaming scenarios, including “business decision-making analysis,” “user behavior analysis,” “advertising strategy optimization,” “intelligent asset generation,” “personalized player experiences,” “smart NPC interactions,” and “AI-powered customer service.” The company is committed to enriching the global player experience through innovative AI applications.
For many years, ZX Inc. (Tanwan Game) has consistently leveraged innovative technologies and its three core strengths—precision marketing, deep operations, and brand development—to pursue a product strategy emphasizing diversification, premium quality, globalization, and long lifecycle management. Moving forward, ZX Inc. (Tanwan Game) will continue advancing its digital intelligence strategy, exploring the deep integration of AI technology within the gaming industry, and delivering more innovative and diverse gaming products. By doing so, ZX Inc. aims to contribute strong momentum to the global development of China’s mobile gaming industry.