Recently, Jiangxi Tanwan Information Technology Co., Ltd., a subsidiary of ZX Inc. (Tanwan), further deepened its business collaboration with Hangzhou Tianqiong Interactive Network Technology Co., Ltd., obtaining the licenses for two classic IPs, “Yulgang” and “Legend World”. The company also signed a cooperation agreement with Zhejiang Xianqu Interactive Network Technology Co., Ltd., a subsidiary of Kingnet, officially entering the game box section operated by Xianqu Interactive, launching a “Tanwan Game” celebrity zone brand server, and jointly developing and operating the “Legend” and “Legend World” IP ecosystem community.
As a well-known domestic game publishing platform, Tanwan Game has consistently focused on refined operation and innovative promotion of Legend-type games since its inception. The brand has successfully launched multiple phenomenon-level titles, including “Blue Moon Legend”, “Legend of Longteng”, “Legend of Origin”, “Blooded Attack”, and “City of Dragontrail”, establishing a strong brand influence in the Legend game sector. Xianqu Interactive, based on Legend and Legend World games and proprietary game elements, has independently developed, operated, and promoted a box product focused on Legend and Legend World communities—a rare vertical community platform for Legend games in China. It targets Legend players’ needs by integrating game experiences, community interactions, live streaming, and in-game item trading. Through precise user operation and content aggregation, it has created a highly active vertical community with remarkable penetration in its niche market.
This cooperation represents not only an extension of the long-standing partnership between ZX Inc. (Tanwan) and Kingnet, but also a comprehensive upgrade of the Legend IP ecosystem. Tanwan Game’s entry will provide its large user base with a more convenient content gateway, while integrated marketing strategies, such as signing brand ambassadors, will establish a three-dimensional “celebrity IP + game product” marketing model, offering full-scale promotional support and effectively enhancing product market penetration. Leveraging the community-oriented operational advantages of the game box, the collaboration will further expand brand influence. Both parties will integrate resources to enhance Legend IP market visibility through traffic sharing, content co-creation, and ecosystem co-construction, providing players with a superior gaming and community interaction experience.
Looking ahead, ZX Inc. (Tanwan) and Kingnet will jointly explore user growth, content innovation, and IP derivative value, further consolidating the market leadership of Legend-type games and promoting the healthy development of the industry.