On July 22, the Group issued a positive profit alert, announcing a strong performance for the first half of 2025. Net profit is expected to reach RMB 600 million to RMB 700 million, representing a significant turnaround from a net loss of approximately RMB 385 million in the same period last year, and marking a remarkable surge in profitability. At the same time, the Group officially announced a proposed change of company name: the Chinese name will be changed from “中旭未来” to “贪玩”, and the English name from “ZX Inc.” to “Tanwan Inc.”
Profit Growth: Three Core Engines Driving Performance
Based on a preliminary assessment of the Group’s unaudited consolidated management accounts, for the six months ended June 30, 2025, the Group expects to record a net profit of approximately RMB 600 million to RMB 700 million, compared with a net loss of approximately RMB 385 million for the same period last year. This outstanding turnaround in profitability was driven by the synergistic momentum of three core growth engines:
Refined Operations in Gaming Business: During the period, the promotional cycles of certain game product portfolios published and operated by the Group matured, generating strong brand momentum. The brand effect of these game titles effectively reduced customer acquisition costs. In addition, with the Group’s increased investment in AI technologies, the deep application of AI in asset generation and campaign optimization significantly enhanced the efficiency of game publishing and marketing.
Accelerated Global Expansion: Revenues increased from overseas game publishing operations with higher operating profit margins, highlighting the effectiveness of the Group’s globalization strategy.
Financial Asset Value Realization: The fair value gains from the Group’s holdings in listed companies rose significantly, injecting strong impetus into overall performance.
Brand Renewal: From “ZX Inc.” to “Tanwan Inc.” — Returning to Original Aspiration and Powering the Voyage
Founded with the original aspiration of “Get back your playful youth time,” the Group’s mission is to “create joy for end-users and empower business partners in the digital era.” We are committed to becoming a technology-driven company dedicated to creating fun. Since our establishment, “Tanwan” has always been the Group’s core brand in game publishing and operations, with multiple titles consistently ranking at the top of major charts. After years of cultivation, the brand has built outstanding recognition among gamers. Our iconic market influence and strong reputation have long become a shining emblem of the Group. This renaming is not a mere change of corporate identity but rather a deep refinement of brand heritage. The name “Tanwan” embodies both our original aspiration and unwavering commitment. It reflects our dedication to the gaming ecosystem, our pursuit of excellence in user experience, and the Group’s strategic determination to drive long-term value through brand strength. Moving forward, “Tanwan” will embrace a more unified identity, further deepening emotional connections with players, partners, and shareholders, while unleashing stronger brand momentum.
Looking Ahead: Writing Infinite Possibilities Under the Name “Tanwan”
From “ZX Inc.” to “Tanwan Inc.”, what has changed is the name, but what remains unchanged is our passion for gaming and our pursuit of excellence. “Tanwan” is not merely a name — it is a commitment that guides us to continue crafting game products with dedication, empowering experiences with technology, and bringing more premium games to global players. Meanwhile, under the consistent theme of creating joy for users, we will also offer diversified “Food & Play” and “Trend & Play” products. With purer passion and ultimate pursuit, we will continue to create value in the digital era and entertainment domain. Every spark of joy brought by “Tanwan” will endure over time, helping every player “Get back your playful youth time.”