On April 19, ZX Inc. (Tanwan Game)’s team, the Nanchang Noodles Squad, returned to the Village Super League (“Cun Chao”) arena to face the Zhongmei Huadong Miao Medicine Team in a friendly match, delivering an exciting sports spectacle. Participating in Guizhou’s Village Super League, ZX Inc. (Tanwan Game) showcased a theme of “Demonstrating the Charm of ICH and Passing the Torch to the Future”, presenting exhibitions of both red culture and intangible cultural heritage (ICH). Special performances, including Banjiu Tune and Ten Farewells to the Red Army, were arranged for the team’s debut in “Cun Chao”, embedding deep cultural richness into the event.
From Rongjiang to the national stage, from cultural preservation to cultural export, Guizhou’s Village Super League has grown into a phenomenon-level sports and cultural IP in China. Over the years, ZX Inc. (Tanwan Game) has developed a close partnership with the league, marking this as its fifth participation, leveraging the strengths of an internet company to sustain the popularity of the “Cun Chao” games.
One of the highlights of this edition was the distinctive parade of teams. Before the match, the Nanchang Noodles Squad, together with the ethnic-themed and performance teams, brought a rich atmosphere of red and ICH culture to the green field. This unique audiovisual experience enhanced spectators’ pride and cultural identity.
The parade creatively integrated “Cun Chao”’s characteristics, showcasing ICH and revolutionary culture from fresh perspectives and reflecting both innovation and inclusivity in traditional culture. The introduction of Jiangxi’s traditional ICH into Guizhou’s “Cun Chao” demonstrates the revitalization of heritage while exploring deep avenues for cultural transmission.
During the halftime interval, the Nanchang Noodles Squad presented ICH performances such as Poyang Drum and Banjiu Tune, alongside red culture song-and-dance exhibitions like Ten Farewells to the Red Army. Both Ten Farewells to the Red Army and Banjiu Tune were performed by the team in “Cun Chao” for the first time.
As a representative folk tea-picking song from southern Jiangxi, Banjiu Tune features lively and dynamic rhythms with beautiful melodies, immersing the audiences in a vivid cultural experience.
The revolution-themed cultural performance Ten Farewells to the Red Army transported spectators back to the revolutionary era, vividly portraying the emotional parting between the Red Army and local civilians, with delicate melodies conveying deep revolutionary sentiments.
The final whistle marked the end of an intense match, in which the Nanchang Banfen Squad triumphed over the Zhongmei Huadong Miao Medicine Team with a score of 5:1. On the field, players dashed and sweated, with each attack and defense keeping fans on the edge of their seats. Off the field, “Cun Chao” supporters’ enthusiasm captured the unique intensity and passion of the league, making this match a memorable highlight for all.
Following the game, the opening ceremony for the 2025 Guizhou Village Super League Top 20 featured a series of cultural performances, with the Wuyuan Bench Dragon Lantern being one of the highlights. To offer spectators the best experience, ZX Inc. (Tanwan Game) collaborated with the Wuyuan Poyang Cultural Center to curate this ICH-themed exhibition. The dragon lantern procession moved sinuously, symbolizing the continuous transmission and renewal of ICH culture over time and reflecting generations’ hopes for a better life.
Through its long-standing involvement with the Village Super League, ZX Inc. (Tanwan Game) continues to explore innovative forms of philanthropy and maximize social impact. On April 18, the company also donated a batch of ZAZA GRAY rice noodles to Cheming Primary School, strengthening Jiangxi-Guizhou ties and supporting education and sports development in Rongjiang County.
From the stands of “Cun Chao” to the global stage, the company has consistently led with Party-guided principles, actively fulfilling corporate social responsibility and leveraging its internet enterprise capabilities. By bringing revolutionary and intangible cultural heritage to larger platforms, the company showcases the vitality of traditional culture. Moving forward, it will continue to adhere to the philosophy of “Technology for Good”, expand the influence of Guizhou’s “Cun Chao” IP, promote rural revitalization, and contribute to China’s high-quality and sustainable development.