On August 6, the 2024 Guangzhou Internet + New Economy Academic Conference was held at the hotel of Westin Guangzhou. The conference, organized by the Guangzhou Internet Association and the Guangdong-Hong Kong-Macao Greater Bay Area Internet Alliance, aimed to jointly explore new paths, models, and opportunities for the development of the digital economy. ZX Inc. (Tanwan Game) was recognized for its outstanding contributions to the high-quality development of the digital economy. Its “Hope·Future” Public Welfare Initiative was selected as one of the “Top 10 Positive Impact Cases of Guangzhou Internet Companies 2024”, and its “Digital Countryside” Initiative was recognized as an “Outstanding Data Application Case in Guangzhou”.
Caring for Minors’ Healthy Growth and Strengthening Online Protection
The “Hope·Future” public welfare initiative is one of the key projects under ZX Inc. (Tanwan Game)’s “Tanwan Public Welfare” public welfare brand. The project actively embodies the company’s philosophy of “Caring for our players with a loving heart” and participates extensively in public welfare activities across education, rural revitalization, and other fields. Through organizing specialized summer camps, providing educational funding, and delivering material support, the company has effectively promoted the education and healthy development of children and adolescents in Guizhou Province and other remote areas.
The “Hope·Future” project has been implemented in 33 schools across more than 10 provinces and cities, directly benefiting over 25,000 students. The initiative has significantly enhanced students’ educational outcomes, strengthened their self-confidence, and supported their overall development. In addition, the company has maintained a proactive approach to protecting minors online. By closely monitoring all stages of game promotion and operation, the company aims to create a safe and healthy online environment for minors. Efforts include improving privacy policies, establishing an internal app self-inspection team, conducting self-audits, cooperating with platform regulators, reporting and removing violating accounts, combating cheating tools such as hacks and scripts, and eliminating harmful content.
Leveraging Digital Power to Promote Rural Revitalization and Develop New Quality Productive Forces
The company’s “Digital Countryside” initiative builds proprietary big data platforms to efficiently collect, process, and analyze data, providing intelligent decision-making support for rural economies. This enables data sharing and collaboration among enterprises, e-commerce platforms, and farmers, improving the overall utilization of data. Through big data analysis, the company can accurately identify market demand and drive innovation and upgrading of agricultural products. For example, ZX Inc.’s ZAZA GRAY brand successfully incorporates the regional characteristics of Nanchang, Jiangxi, into its food products, promoting sales of specialty agricultural items such as Nanchang Rice Noodles. As of 2023, the ZAZA GRAY brand under the “Digital Countryside” initiative has sold over 100 million boxes across all platforms, with monthly sales exceeding RMB 40 million. According to available data, in terms of total merchandise transaction value, the self-developed instant food brand ZAZA GRAY is among the fastest-growing brands in its industry.
At the same time, ZAZA GRAY, as a key project under the “Digital Countryside” initiative of the “Tanwan Public Welfare” public welfare brand, supports the development of specialty agricultural products and contributes to rural economic growth. This effort has helped increase income and create employment opportunities for over 10,000 people, achieving notable results in agricultural assistance. Notably, in 2023, this project was recognized as an innovative achievement at the 2023 China Internet Conference and was included in the China Digital Development Case Repository. Looking ahead, ZX Inc. (Tanwan Game) will continue to actively fulfill its responsibilities as an Internet company, create a healthy environment for the growth of minors, and explore innovative methods of using digital technology to empower rural revitalization. Through the “Tanwan Public Welfare” public welfare brand, the company aims to deliver more positive impact from the Internet and promote high-quality integration between digital technology and industry development.