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Game Publishing

We operate our online game publishing business under the “Tanwan Game” brand and are committed to publishing and operating online game products for game developers. Our “Tanwan Game” brand is well-known for maximizing the value of game products through precise marketing and in-depth operations, thereby realizing their long-term value. To date, Tanwan has marketed and operated over 400 game products (including 11 titles for more than five years and 28 titles for more than three years), with cumulative registered users exceeding 600 million and an average monthly active user (MAU) base exceeding 10 million, successfully creating multiple hit and premium games.

Major Games

Legend Series
MU Series
Yulgang Series
Diversified Innovation Series

“Legend” is one of the most influential super IPs in the history of Chinese online gaming. As a leading publisher of “Legend” IP games, Tanwan Inc. (09890.HK) maintains a close cooperative investment relationship with Century Huatong (SZ:002602), the authorized IP holder in China, and partners with Kingnet (SZ:002517) and others, forming a full-industry chain covering R&D, publishing, and operations. Through technological innovation, Tanwan has successfully transitioned “Legend” IP games from PC to mobile Internet platforms, with game products spanning mini-programs, mobile game APPs, and web games, distributed globally.

“MU” is an MMORPG developed by South Korea’s WEBZEN Inc., with over twenty years of iteration and operation. Its enduring popularity demonstrates the immense commercial value of the “MU” IP. Tanwan has deeply cultivated this classic IP, collaborating closely with development partner Shenghe Games to launch titles such as “MU: Dragon Harvoc” and “MU: Battle of Angels”, with global distribution. These efforts continue to enhance the value of the “MU” IP. Upcoming titles include “Frozen Continent”, “New Moon Continent”, and “Codename: HD”.

“Yulgang Online” was launched by Mgame in South Korea in 2005 and is a phenomenon-level martial arts IP from the golden era of Chinese online gaming. In August 2023, Tanwan, in partnership with Kingnet, launched the “Yulgang” IP product “All People’s Jianghu”, reconstructing and restoring the grandeur of Jianghu with cutting-edge technology. “All People’s Jianghu” received official authorization from Geuk-jin Jeon and Jae-hyun Yang, authors of the Yulgang comics, as well as Mgame, the IP holder of Yulgang Online, allowing the spirit of the knights to continue thriving in the mobile era. Tanwan has already released multiple mobile titles under the “Yulgang” IP, with new products such as “Yulgang: Awakening” planned for upcoming release.

Tanwan actively develops a diversified portfolio covering genres such as open-world, Chinese martial arts, simulation, and casual competitive games, with dozens of products in development. The company has established deep collaborations with renowned IP holders including Yuewen Group, Tencent Video, Minghe Society, and Seventh Impression, exploring the value of game IP. Since 2023, the Group has successfully launched titles such as “Tiny Troopers”, “Beast Lord: The New Land”, forming a sustainable and diversified gaming ecosystem.

Global Game Publishing

Game Lovin is a pioneer in overseas game publishing, specializing in RPG, SLG, tower defense, simulation, MMO, and other genres, with over 17 overseas products distributed in regions including Chinese Hong Kong-Macau-Taiwan, Southeast Asia, Japan, South Korea, Europe, the Americas, and the Middle East. Game Lovin, the overseas publishing brand, currently operates multiple dedicated overseas teams, including Feifan Games, Yueshi Interactive, and Hong Kong Grand Sunrise.

Global Game Business Map

Overseas Achievements

Game Development

Tanwan Mobile Games is a passionate and creative game development team committed to producing high-quality, phenomenon-level titles. The team comprises experienced developers and fosters an open and inclusive working environment. Currently, several premium products are live, maintaining stable monthly revenue, while additional titles are under development.

New Consumer Business

Tanwan Food & Play leverages Tanwan’s expertise in precision digital marketing, deep operational experience, and brand incubation capabilities, focusing on proprietary IP development and collaboration with renowned IPs to build an integrated trendy collectible + food-play ecosystem. The brand has successfully promoted diversified IPs including ZAZA GRAY, CASHY BABY, and BRO KOOLI.

ZAZA GRAY innovatively combines culinary experiences, collectibles, and game-based interactions, launching co-branded products such as BRO KOOLI Xinjiang Fried Rice Noodles and Primitive Legend Nanchang Mixed Noodles, offering consumers interactive experiences through cards and tangible game elements. Tanwan’s collectible projects continue to develop interactive physical collectibles, empowering new experiences with technology. Together, these initiatives transform virtual IP into “companion-style consumption” scenarios, further expanding the ecosystem of “Food & Play” strategy and broader “gaming + new consumption” scenarios.