Group Profile
Tanwan is a leading online game publisher in China. It was listed on the Main Board of the Hong Kong Stock Exchange on September 28, 2023, under the stock code 09890.HK.
The Company primarily operates its gaming business through the “Tanwan Game” brand (for the domestic Chinese market) and the “Game Lovin” brand (for overseas markets), covering game product distribution, operation, R&D, and other areas. It is committed to creating fun for gamers and providing high-quality services for game developers. According to publicly available data, by revenue, Tanwan ranks as the fifth-largest game publishing platform in China, accounting for 3.5% of the total market share in 2022.
After a decade of entrepreneurial journey, Tanwan has progressively cultivated and consolidated three core capabilities: precision digital marketing, in-depth operations, and brand development. By organically integrating these three competencies, the Company has established a unique business model of its own. In 2024, Tanwan achieved another record high in its cumulative user base and was honored with more than 100 awards, including being ranked among the Top 100 Internet Companies in China and the Most Innovative Companies in Greater Bay Area 50 in previous years.
Corporate Culture
Rooted in the present, with a vision for the future, realizing a multi-level and multi-dimensional philosophy of “Premium-Driven, Diversified Future”
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MissionCreate joy to end-users and empower our business partners in the digital era
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Original AspirationGet back your playful youth time
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Core ValuesDedication, modesty, practicality, quality, inheritance
Development Strategies
Tanwan Game Five-Phase Publishing Strategy
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Centering on the core game business focus of “global publishing and operation of IP products”, Tanwan leverages AI technology to deeply empower its game publishing business in the new era of “AI + Games”. Through its two core competitive advantages—precision marketing and long-cycle operation—it drives the maximization of game product value.
Relying on its “Five-Phase Business Strategy”, Tanwan Game continues to expand with innovation, steadily advancing a multi-pipeline, collaborative publishing system covering web games, mobile games, mini-programs, overseas markets, and global publishing. Today, Tanwan Game has built a three-dimensional publishing network featuring multi-platform integration, broad regional coverage, and comprehensive player engagement.
In terms of product deployment, Tanwan Game distributes across multiple platforms—including web games, mobile games, and mini-programs (WeChat, Douyin, Alipay, and Huawei Mini-Programs)—to reach wider user groups and broaden the boundaries of its player base. From a market perspective, the company takes the domestic market as its foundation while consistently expanding into overseas regions, continuously enhancing the global visibility and influence of its IP portfolio.
“Diversification × Premiumization” Product Matrix Strategy
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Classic IP Games
The Group adheres to the development philosophy of “Classic Perpetuity & Innovation Empowerment”, continuously promoting iterative upgrades and content innovation of classic IPs. Through digital enablement and immersive experience reconstruction, the Group deeply explores the latent value of classic IPs. We are committed to transforming classic IPs into a sustainable game IP matrix, achieving a dual enhancement of cultural and commercial value. The Group’s leading classic IPs in operation and promotion include: “Legend”, “Yulgang”, and “MU”, among others -
Premium New IP Games
The Group follows a “Premiumization + Diversification” IP strategy, actively introducing high-quality new IP resources, and maximizing IP value through creative reconstruction and digital enablement. In terms of strategic cooperation, we engage in deep collaboration with IP licensors and game developers through capital linkage, ecosystem co-construction, and technology empowerment, jointly exploring multidimensional development paths for IP content. The Group’s premium IPs cover open-world, Chinese-style martial arts, simulation management and casual competition, including: “Soul Land”, “The Smiling Proud Wanderer”, and “The Legend of the Condor Trilogy”, among others. -
Multi-Track Innovative Games
The Group pursues innovative breakthroughs across diverse creative game tracks. New products are launched in casual games, simulation games (SLG), ACG-style games, tower defense, and other genres. Notable titles include the multiplayer fast-paced casual competitive game “Tiny Troopers”, Chinese mainland’s first authentic animal exploration SLG “Beast Lord: The New Land”. By delivering differentiated content innovations, the Group continuously expands user communities and constructs a diverse gaming ecosystem with long-lasting vitality. -
Multi-Platform Mini-Program Games
The Group integrates the advantages of IP games with the lightweight nature of mini-program games, leveraging accumulated experience in web games, client games, and mobile games for publishing and operations. Classic IPs such as “Legend”, “Yulgang”, and “MU” are adapted into mini-program versions and launched on platforms including WeChat, Douyin, Alipay, and Huawei, achieving cross-platform user acquisition and opening new growth curves. Meanwhile, the Group actively develops mini-program games across diverse categories, including casual games, martial arts RPG, tower defense, and puzzle games.
“Global Expansion” Market Development Strategy
Through the business strategy of “Global Publishing + Local Cultural Adaptation”, coupled with overseas KOL cultivation and deep community collaboration, the Group has successfully published and operated over
30 multilingual games in 11 different language versions across multiple international markets, including Southeast Asia, Chinese Hong Kong-Macau-Taiwan, Japan, Korea, Europe, America, and the Middle East. Several of these games have topped the iOS and Google Play bestseller list, including “Legend of Origin” (Korea), “Blooded Attack” (Korea), “All People’s Jianghu” (Chinese Hong Kong-Macau-Taiwan, Korea, Thailand, Vietnam), and “MU:dragon harvoc” (Europe, America, Brazil, Thailand, Vietnam). The Group will continue to strengthen the depth and breadth of its global product pipeline, providing players worldwide with premium games that resonate culturally.
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“AI + Games” Technology Empowerment Strategy
In the field of AI industry development, Tanwan adopts a “self-development + investment” strategic layout.
With the game industry as its core, the Group has built AI models for the game industry and intelligent business applications that cover distribution, operation, and R&D.
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X Intelligent Platform
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Invest in “Jiyi Large Model” Company
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Establish Hong Kong Yuanda Future AI Business Subsidiary
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Comprehensive Integration of Domestic Large Model DeepSeek
Party Building
Basic Information of Party Cell
Tanwan Group has always regarded the leading role of Party building as a core driving force for corporate development, establishing a Party cell network spanning multiple regions, comprising four Party branches that form a coordinated and synergistic matrix of revolution.
●In June 2018, the Jiangxi Tanwan Party Branch was established, grounded in the revolutionary spirit of Jinggangshan, integrating the gene of revolution into the internet gaming business, and exploring deep integration of Party building and product innovation through technological empowerment;
●In December 2018, the Jiangxi Tanwan Guangzhou Branch Party Branch was established, following the main line of “Strengthening Party Building, Empowering Teams, and Promoting Development”, enabling Party-member backbones to play key roles in game publishing and operations；
●In December 2021, the CPC Guangzhou Feifan Party Branch was officially established. As a key startup for the Group’s overseas expansion, Feifan regarded Party building as an important milestone for self-improvement and high-quality development from its inception；
●In December 2024, the ZX Inc. Party Branch was officially established, focusing on the “Internet + Party Building” new model, leveraging digital technology to strengthen the linkage between Party building and gaming business, guiding continuous breakthroughs in corporate social responsibility and cultural communication。
Each branch is business-oriented, transforming advanced Party concepts into practical momentum for premium game development and industry ecosystem construction, thereby consolidating a solid political foundation for the Group’s high-quality development。
Party Building Brand Development
Tanwan Group leverages the characteristics of the gaming industry, centering the brand on “Revolution Momentum Leading the Digital Future”, and builds an innovative ecosystem deeply integrating
Party building with business development through the “Jing-gang-shan Spirit”. The revolutionary spirit is embedded in game development, publishing, and operations, creating premium content that combines entertainment value with social value.
●Leveraging technological advantages, the Group explores a “Digital Party Building” new model, employing AI, cloud gaming, and other technologies to explore “Game + Public Welfare” practice pathways;
●In business breakthroughs, Party-member backbones lead efforts to overcome technological bottlenecks, promote independent game innovation, and play a guiding role in minor protection and green gaming ecosystem construction;
●Expanding game globalization, the Group promotes premium games imbued with the gene of revolution to international markets, using vivid interactive forms to tell Chinese stories and enhance the international influence of Chinese culture.
Through the empowerment of the Party building brand, the Group continuously outputs positive cultural values, driving product innovation, technological breakthroughs, and social responsibility with the gene of revolution, injecting new vitality into healthy industry development, and writing a revolution chapter of the new era for internet enterprises.
Management Team
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Mr. Wu Xubo
Co-Founder, Executive Director, Chairman of the Board, CEO
Mr. Wu Xubo, Co-Founder, Executive Director, Chairman of the Board, and Chief Executive Officer of the Group. Mr. Wu has extensive experience of over 18 years in the internet gaming industry. Mr. Wu possesses unique business strategic vision and innovative marketing thinking, committed to promoting the synergistic development of the digital economy and gaming industry, while continuously practicing the deep integration of commercial and social value. Since 2023, Mr. Wu has been a deputy to the 14th People’s Congress of Jiangxi Province, and has received numerous honors, including: The 19th China Brand Leaders Annual Conference (CBLS 2024) “Top 10 Chinese Brand Leaders of 2024”, Hurun China Under 40s 2023, 2023 Guangzhou Good Netizen Selection Activity — the Society Big Beloved Netizen,Honour Award—2023“Outstanding Caring Entrepreneur”, “Excellent Entrepreneur of China Game Industry 2022” in the China Game Industry Annual Conference, “Philanthropist of the Year”of the 12th Philanthropy Festival, Top 10 Entrepreneurs in Shangrao and the 15th “Top Ten Outstanding Youths in Shangrao” .
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Ms. Wu Xuan
Co-Founder, Executive Director, and Chief Operating Officer of the Group
Ms. Wu Xuan, Co-Founder, Executive Director, and Chief Operating Officer of the Group. Ms. Wu has extensive experience of over 17 years in the internet gaming industry. Ms. Wu possesses deep industry insight and managerial acumen in gaming and business development, and is skilled in creative marketing and coordinating company-wide operations. Ms. Wu was recognized as 2021 Industry Influencers by the 10th China Finance Summit in July 2021 and recognized on 2020 China’s New Growth Pioneers List by Harvard Business Review in December 2020. Ms. Wu has been a board member of Effie Performance Marketing Award since September 2020 and served as a judge of the 2021 Effie Performance Marketing Award Finals.
Milestones
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2025
Expansion
Focused on the gaming business, ZX Inc. was renamed Tanwan Inc.;Tanwan celebrated its 10th anniversary and officially established the overseas publishing brand “Game Lovin”;Consolidated four core business segments: domestic publishing, overseas publishing, game development, and collectible gaming products. -
2024
Diversification
Explored diversified game IP valueDeepened global business layout;Achieved milestones in overseas game publishing. -
2023
Infinity
The Group was listed on the Main Board of the HKEX.Stock Code “09890.HK”Further aggregate global resources and empowering diversified development of the gaming business -
2022
Renewal
Honored as one of China's Top 100 Internet EnterprisesEstablished the collectible toy brand “Bro Kooli”Collaboration Tanwan × Canton Tower × High-Speed Rail celebrated the “Higher, Faster, Broader” seventh anniversary -
2021
Transformation
Cumulative precise user reach exceeded 90 billion impressions, driving revenue across industries including online literature, food, and collectible toys. -
2020
Breakthrough
Achieved new growth in digital commercial services despite the pandemicSelf-developed technology platforms "Hetu" and "Luoshu" successfully upgradedSuccessfully selected among the Most Innovative Companies in Greater Bay Area 50 -
2019
Takeoff
Registered user base surpassed 200 million, serving 100 corporate clients -
2018
Consolidation
Integrated resources and continued innovation, adhering to a sustainable development strategyConnected the advertising performance analysis system with the intelligent advertising systemAchieved sustained business growth while officially establishing the “Tanwan Public Welfare” public welfare brand, donating over RMB 20 million in cash and in-kind contributions to charitable causes. -
2017
Development
Refined underlying technological capabilities to achieve integration of product and performancebuilt the intelligent advertising system “Luoshu”;set a new monthly revenue record for gaming category products, generating nearly RMB 800 million in cumulative revenue for a single corporate client. -
2016
Exploration
Pioneered the digital marketing model featuring celebrity endorsements in gaming categories;built the advertising performance analysis system “Hetu”with the growth of digital marketing business, cumulative users surpassed 30 million. -
2015
Startup
The founding team has been fully established.The game business has launched its services.Initial team formation completed.
Honors & Awards
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Top 100 Chinese Internet Companies by Comprehensive Strength
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Nomination for Top 10 Excellent Game Operation Enterprises in China
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Top 20 Guangdong Game Enterprises
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Top 30 Guangzhou Cultural Enterprises
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Top 20 Private Service Enterprises in Jiangxi
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Top 100 Private Enterprises in Jiangxi